Display ads are on track to jump from $25 billion last year to $200 billion "in a few short years," according to Neal Mohan, vice president of product management at Google. The segment's potential is motivating Google to make a big push in the display category, although with the growth will likely come a 25% drop in ad impressions per use, Mohan said at the IAB's "The Future of Display" event in New York.

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