6/24/2011

Grown children are moving back into their parents' homes in large numbers, and this "boomerang generation" represents an opportunity for marketers, Maria Valdez Haubrich writes. Surveys show that boomerangers tend to be value conscious and deliberative, especially for large purchases. Intriguingly, these buyers often don't see a purchase as complete until they've shared it with friends -- so satisfied boomerangers can be a great way to spread the word about your business.

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