Gucci should celebrate its 90th birthday with a sustainable-business drive, writes Solitaire Townsend. It is true that conspicuous consumption and CSR aren't an obvious pairing -- but the luxury brand could leverage its status as a seller of aspirational lifestyles to help make green business and eco-products sexy. "Gucci could teach the world that without sustainability, fashion is doomed; and without desirability, sustainability is impotent," Townsend writes.

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