Michelin has released the latest installment of its 2-year-old "The Right Tire Changes Everything" effort. The animated spot, which spotlights the brand's Primacy MXM4 tires, depicts the Michelin Man helping a father and son cope with a difficult and threatening downpour. The multiplatform ads will run in North America and Europe, as well as the brand's Facebook page and YouTube channel.

Related Summaries