The MMA is offering a free guide to mobile marketing covering the world of apps and the mobile Web. The comprehensive "Getting Started -- A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition" white paper by Kathryn Koegel examines branding strategies that have proved themselves with the latest tools and platforms in mobile. The MMA describes the work as a "concise, hands-on guide for creating, measuring and monetizing campaigns that feature mobile apps and mobile websites."

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