When Vanda Asapahu and her brother took over Ayara Thai Cuisine in Los Angeles upon their parents retirement, the tech-savvy siblings used mobile marketing technology to build on the eatery's word-of-mouth reputation and Yelp reviews to drive business. The pair created a mobile-optimized website and QR codes on the menu that let customers access the site from their smartphones to learn more about the restaurant and access food and drink promotions.

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