Sheraton's new $20 million ad campaign highlights the hotel chain's $5 billion makeover. The print ads launched this week in The New York Times and several magazines, and online and digital out-of-home ads will follow next month, all with an emphasis on Sheraton's new social focus. "The different visuals depict guests in Sheraton's signature socially designed spaces like Link@Sheraton and its Club Lounges," says Hoyt Harper, Sheraton global brand leader.

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