PepsiCo brand SoBe has launched a campaign on Pandora showing the SoBe lizard and a video of bikini-clad supermodel Kate Upton when men in the target age range of 18 to 29 change the station.
PepsiCo has launched an interactive game for its SoBe brand that challenges users in a staring contest with supermodel Kate Upton. Users access the game by clicking on banner ads.
Advertising Age picks a slightly risque commercial as its spot of the week -- a 30-second beer ad by the Neiman Group of Harrisburg, Pa., for Troegs Beer. In the ad, a bikini-clad spokesmodel burps on behalf of her favorite brew.