7/1/2011

Casual chains are looking for new ways to bring back young professionals who have flocked to newer fast-casual chains and better burger concepts in recent years, both as a result of the downturn and the quest to find something new, industry analysts say. Applebee's recently launched a "Girls' Night Out," Ruby Tuesday spent $9 million on new marketing in the past year and Chili's menu now boasts new Big Mouth Burgers.

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Bloomberg

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