The quality of viral videos is increasing, and social media marketers need to up their game if they're going to compete for viewers' attention, Jeff Rosenblum writes. Videos need higher production values and a thoroughly outrageous concept to produce a hit, Rosenblum writes. "A company promoting a trying-to-be-viral flop is like the guy who drops an inappropriate joke at a dinner party -- everyone walks away feeling bad," he writes.

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