Marketers shouldn't wait around to get started with Google+, writes Heidi Cohen. Even if Google won't let your brand carve out a page of its own, it's important for individual marketers to climb aboard, so they can start figuring out the site's features and check out how the potential audience is using the network. "As a marketer, it's critical to get onto Google+ and start kicking the social media tires," Cohen writes.

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