7/6/2011

QR codes can be a valuable tool for marketers, helping to bridge online and real-world campaigns, writes Michael Matthews. Still, it's important to remember that QR codes are tools, not goals in their own right. "Brands considering QR Codes should focus on the 'presence' (i.e. mobile website, Facebook 'like,' mobile coupon) rather than the 'path' (QR Code)," Matthews writes.

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Forbes

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