Employers can use companies such Social Intelligence to collect a job applicant's social media information and activity, then review it before making a hiring decision. "Once upon a time, before the Internet, such sleuthing would have been nearly impossible, meaning that many people happily and productively employed in the highest ranks of corporate America no doubt have committed inchoate acts of foolishness that today would be punished early and often," William D. Cohan writes.

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