Restaurateurs and food truck operators are often seen as being leaders when it comes to adopting Twitter and other social marketing tools, but several on a panel dubbed "Building Buzz: Restaurants, Foodies and Social Media" confessed to holding off as long as they could before going social. "It's not revolutionizing my industry until an iPhone shows up and actually steams my dumplings," said Rickshaw Dumpling owner Kenny Lao.

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