8/12/2011

Building relationships that result in higher online sales takes work, but there are a few simple steps marketers can take, including using retargeting to remind past site visitors of all your online store has to offer, writes media strategist Tessa Wegert. Always display your wares in their best light, but do so honestly, and never forget to follow-up with thank-you e-mails when shoppers make a purchase, she writes.

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