Paid-search-term campaigns, which involve paying a fee to have your business' links displayed higher on the search results for certain terms, can be a tedious and difficult task, Jonathan Blum writes. But there are some tools that can help make it easier on small-business marketers, including ClickSweeper, which offers a flexible but complex management platform, and WordStream for PPC, which is less flexible but easier to use, Blum writes.

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