8/8/2011

Sustainable-business proponents should approach the subject like an engineer would, argues Scott Wicker, UPS' vice president of sustainability and corporate plant engineering. Engineers love to measure and compile data, extensively plan and prepare, and discover a project's benefits, Wicker notes. "[A] strong sustainability program requires the building blocks of purpose, design, planning and structural integrity -- all the things that engineers get excited about," he writes.

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