Data from Nielsen Media Research showed a 38% reduction in exposure to advertisements for less-healthful foods among children ages 2 to 5 from 2003 to 2009, and a 28% reduction among those ages 6 to 11 in the same period. However, 86% of foods and beverages advertised to children in 2009 were high in saturated fats, sugar or sodium, researchers noted in the Archives of Pediatrics & Adolescent Medicine. The researchers argue that the food industry needs to push its self-regulation efforts further.

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