8/31/2011

Affluent consumers considered difficult to reach via older media are actually more accessible online thanks to their ready adoption of digital devices, according to a study of the upper 20% of the U.S. population by Ipsos Mendelsohn and the IAB. Affluents, those with annual household incomes over $100,000, also are more inclined to share their personal information to get a more satisfying customized online experience.

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