8/30/2011

Founding a company takes more than coming up with a marketable idea, writes Matthew DeLuca. Would-be founders must be clear about their goals, understand their entrepreneurial personality, know their own skills and know how to network. Also, expect the actual business to look different from your original vision. "[Founders] responded to what the market was telling them and it was something they could execute on," John Bradberry writes in his book "6 Secrets of Startup Success."

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