Car dealers are injecting themselves into the social media world in a bid to drive sales, inviting "likes" on Facebook and generally making their presence known in the networks where potential buyers spend much of their time. And it can be a convenience for consumers. "People don't have time to spend all day at the dealership anymore; we answer all their questions online before they come in and get them right out," says Chuck Capps, co-owner of Advantage Nissan in Bremerton, Wash.

Full Story:
USA Today

Related Summaries