Hershey has launched its S'mores Fall Tailgating Instant-Win game, with the grand prize a Chevy Equinox with a hitch-mount grill. The promotion, with Honey Maid graham crackers and Jet-Puffed marshmallows, also is awarding tailgating items including Chill and Grill on Wheels systems and utensil sets from Grill Master.

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