Switching to sustainable purchasing can start with the restroom, which can act as a testing ground for your company's sustainability approach, said Michael Kapalko, sustainability marketing manager at SCA Tissue North America, in a recent GreenBiz.com webcast. Once you set upon a green approach to your restoom, communication with suppliers, employees and customers is essential, writes SmartBrief on Sustainability editor James daSilva.
California legislators have passed a bill to allow the recognition of B Corporations, or corporations that have "the purpose of creating a general public benefit," according to the bill. B Corps registered in the state would have to annually document their environmental and social welfare performance.
The world needs companies to forgo incremental innovation and shoot for the stars to avert climate catastrophe, says venture capitalist Vinod Khosla. Only by breaking with conventional thinking can corporate innovators discover the "black swan" ideas and technologies that will allow the world to transition to a greener, more sustainable economy, Khosla argues. "The only way to get there is radical innovation," he says.
Governments and regulatory groups around the world are pushing companies to do more to integrate CSR into their corporate governance, writes Theodore Roosevelt Malloch. That can bring big rewards for early adopters that become well-versed in the issues. "Those who take a lead in setting high standards for themselves are gaining respect and value for their enterprises and organizations. But first they need to examine what corporate governance is supposed to achieve," Malloch writes.
Companies that make news with sustainable-business projects see an average "abnormal" two-day share-price increase of 0.84%, while companies that receive press for environmentally negative actions see an "abnormal" average share-price decline of 0.65%, writes Caroline Flammer in discussing an informal study. "Shareholders are paying attention, and such policies can make a big difference to the bottom line, single or triple," she writes.