The ethanol industry might need new marketing strategies if Congress does not extend the industry's tax incentives, insiders said. Elimination of the blender's tax credit would likely mean costlier ethanol-blended gasoline, said Todd Sneller, administrator for the Nebraska Ethanol Board. If that happens, then ethanol should no longer be "sold based on the fact that it's $1 a gallon less than unleaded gasoline," Sneller said.

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