Choosing the right location is essential for expanding a retail business, but business leaders can't simplify the decision with one single data point, according to Robert Buckner of Intalytics and Sonny Beech of GIS Inc. A range of factors, including local competition and distance from target customers, affects the performance of a retailer's location. Location data isn't a magic bullet; it should add to a leader's decision-making process rather than replacing it, Buckner noted.

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