Choosing the right location is essential for expanding a retail business, but business leaders can't simplify the decision with a single data point, according to Robert Buckner of Intalytics and Sonny Beech of GIS. Factors such as competition and distance from target customers affect the performance of a retailer's location. Location data isn't a magic bullet; it should add to a leader's decision-making process rather than replacing it, Buckner said.

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