Not only are consumers widely aware of the terminology and methods of online advertising, but the large majority are also reluctant to share various kinds of personal information that allow better ad targeting, a study finds. Advertisers should pay heed to this growing consumer knowledge and wariness as they reach out to their desired audience, writes Frank Reed.
Flight and hotel search service Hipmunk says it is setting aside profit for the time being, focusing its energy on growth. The site lets users search flights by inputting the barest location and date information and then linking to Orbitz for bookings. With an average of 15% growth per month, Hipmunk could rely on organic gains but "we want to grow even faster than that, so we're putting off the cash flow positive strategy for another year or two," says chief executive Adam Goldstein.
YouTube will permit advertising to run alongside more of the videos on its site, under the terms of a pact with the National Music Publishers Association. The agreement, which brings closure to a four-year legal standoff, will streamline the process under which publishers can give YouTube license to feature their music in "user-generated content" videos.
Smirnoff is bringing Madonna into the mix in a Facebook campaign that asks users to share their nightlife experiences. The campaign will include 50 Smirnoff-sponsored parties on Nov. 12, one of which will be attended by Madonna, where she will audition dancers for her next tour.