Patients are increasingly turning to online consumer review sites to voice dissatisfaction with physicians, and HIPAA rules restrict how doctors can respond. Providing patients a way to have their concerns addressed can prevent negative online reviews, says Daniel O'Connor of the Johns Hopkins Berman Institute of Bioethics. Asking patients how they want to be heard, what procedures or results would make them feel they are being heard, and sending follow-up surveys can make patients feel engaged and satisfied, O'Connor says.

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