Older women visiting Facebook are for the most part driving the high click-through rates on Facebook ads, according to SocialCode, which examined the data along with Buddy Media, a shop that offers Facebook-focused services. Younger visitors to the site merely tend to register their "likes" for ads on the social media site, per the findings, which indicate that women aged 50 and older have a click-through rate that is 31.2% greater than that of visitors between the ages of 18 and 29.

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