Recyclebank, a company that rewards consumers who make eco-friendly upgrades to their daily living with deals and discounts on certain brands has launched a back-to-school campaign via Blue State Digital -- the Washington shop's first work for the client as digital agency of record. An online, interactive contest, targeted mainly at moms with school-aged children, lets Recyclebank members answer quiz questions and take pledges to earn points, with the grand prize winner receiving a package valued at $7,500.

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