The CSR paradigm is a reactionary business model that seeks to allay stakeholder concerns rather than achieve sustainable-business goals for their own sake, writes Dermot Egan. Some forward-thinking companies are abandoning CSR in favor of a shared-value model in which they put social well-being ahead of short-term profits. "The measure will not simply be profit, but to what end profit is pursued, how it is gained and what is its impact," Egan predicts.

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