2 in 5 mobile owners use Internet on the go

According to eMarketer, 41% of mobile phone owners -- or 97.3 million people -- log on to the Internet from their device at least monthly. Most of the growth in mobile Internet usage will come from increased smartphone penetration, which will reach 28.8% of the overall population by the end of this year. "The rapidly expanding smartphone and mobile Internet user populations raise the stakes for marketers and make the mobile Web more of an imperative than ever," said Noah Elkin, eMarketer principal analyst. To read more about eMarketer's coverage of mobile Internet usage and penetration, click here.

Related Summaries