9/22/2011

Spotting trends early is essential for entrepreneurs looking to launch successful startups, writes Penelope Trunk. To find the next big thing, she recommends looking for people whose needs have not been addressed and looking for institutions that are not functioning properly. "Try to understand new, unpopular ideas instead of arguing against them. Because by the time an idea is popular, it's too late to start a business around it," Trunk writes.

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