The key to back-to-school mobile marketing is putting special offers foremost on a retailer's home page, which should be customized with the seasonal market in mind as well as the goal of distinguishing the business from the competition, industry experts advise. "Offering special deals on back-to-school items will entice on-the-go shoppers to purchase products from the retailer's mobile-optimized website then and there," said Dan Lowden, vice president of marketing at Digby, Austin.

Related Summaries