Building your personal brand can be good for business, as customers will be more likely to buy from a company with a leader they recognize, write Adam Toren and Matthew Toren. Starting a blog can be a low-cost way to increase your influence, they write. Create content relevant to your audience and use the platform to offer products such as webinars, they recommend. "If you're passionate about your topic, your enthusiasm will come across in your writing, videos, and audio content, and that's the most important thing you can communicate to your readers," they write.

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