William Stiritz, chairman of the Ralcorp Holdings board since 1994, has been named CEO of the company's Post Holdings spinoff. He also will be chairman of Post Holdings, which will primarily handle branded cereals.
Mars Chocolate is teaming with Fairtrade International and will introduce its first Fairtrade-certified product, Maltesers, in the U.K. and Ireland in 2012. "This agreement is a big step towards fulfilling our shared mission to empower farmers to build vibrant, sustainable livelihoods," said a Mars executive.
A consumer survey by the International Food Information Council, presented at the American Dietetic Association's annual conference, showed that 59% of people were not concerned about how much sodium they consume and that 70% did not know recommended dietary guidelines for it. A second survey conducted for the ADA found that 49% of people said they were doing all they could to have a healthy diet.
For Cadbury's first Twirl Bites TV ad in 15 years, creatives at Fallon devised a 9-foot-tall whimsical whirling contraption. They considered using special effects, but instead decided to build the device. "When you create something for real, the imperfections are what make it charming," said art director Rick Gayton.
Consumer spending for Halloween is expected to be spirited this year, with sales of $6.9 billion, up from $5.8 billion in 2010, according to a National Retail Federation survey. Spending on candy is expected to hit $2 billion.