William Stiritz, chairman of the Ralcorp Holdings board since 1994, has been named CEO of the company's Post Holdings spinoff. He also will be chairman of Post Holdings, which will primarily handle branded cereals.
Jelly Belly Candy said the average order value has gone up 15% and the conversion rate from search-engine traffic has increased 38% since it made changes to its e-retail website, JellyBelly.com. The revamp has a cleaner look with a smaller banner, pop-up boxes that provide more information when visitors hover over a product, and new search and navigation features.
A consumer survey by the International Food Information Council, presented at the American Dietetic Association's annual conference, showed that 59% of people were not concerned about how much sodium they consume and that 70% did not know recommended dietary guidelines for it. A second survey conducted for the ADA found that 49% of people said they were doing all they could to have a healthy diet.
For Cadbury's first Twirl Bites TV ad in 15 years, creatives at Fallon devised a 9-foot-tall whimsical whirling contraption. They considered using special effects, but instead decided to build the device. "When you create something for real, the imperfections are what make it charming," said art director Rick Gayton.
Consumer spending for Halloween is expected to be spirited this year, with sales of $6.9 billion, up from $5.8 billion in 2010, according to a National Retail Federation survey. Spending on candy is expected to hit $2 billion.