9/6/2011

Campbell Soup CEO Denise Morrison said the company will spend $100 million more on marketing and innovation in fiscal 2012, even though net income for the fiscal year that ended Wednesday fell 5%, to $805 million. "In this environment, it is critical for us to deliver meaningful innovation focused on consumer needs and to differentiate our brands through effective marketing that emphasizes our products' tangible benefits and value relative to the competition," she said.

Related Summaries