Much triple-bottom-line thinking focuses on pursuing eureka moments, but the truth is that most eco-innovation is incremental, writes SmartBrief's James daSilva. Companies such as Bayer, Honeywell and DuPont are focusing on finding new efficiencies that might not look like much individually but add up to significant savings. "[W]hile these gains alone won't be enough, they might be among the small steps needed for a larger cultural and industrial shift," DaSilva writes.
California solar panel company Sungevity has launched a major marketing campaign aimed at convincing potential customers that solar panels are good for their wallets as well as the planet. That could point the way forward for green marketers in other sectors, writes Katie Grote. "Sungevity's Rooftop Revolution could ... bring sustainable products to mainstream consumers, simply by reminding them that it's just as much about cost savings as it could be about the environment," she writes.
Solyndra's collapse came about because the solar panel company dazzled investors and politicians with its innovative technologies, but failed to adapt to the rapidly changing renewable-energy marketplace, analysts say. "It was a really nice technology," said Mike Anderson, vice president for marketing at Solar Power Inc. "It just didn't get to a point where it could compete."
Companies that want to increase employee engagement should emphasize their commitment to sustainability, Kathleen Miller Perkins writes. "When employees understand how their labors contribute to the competitive advantage of their companies and to the betterment of their worlds, they are more likely to feel that their work is meaningful. As their work becomes more meaningful to them, they are more likely to increase their engagement in it," she writes.
The U.S. Army is planning to spend $7 billion to build 20 utility-scale renewable-energy projects. The installations, which will be built on land owned by the Department of Defense, will include a mix of solar, wind, geothermal and biomass projects. "We cannot serve and protect the citizens of the United States unless we have reliable access to energy," said Army energy and environment chief Katherine Hammack.