Private ownership is a key part of IKEA's strategy of sustainability while retaining profitability, says CEO Mikael Ohlsson. The pursuit of short-term shareholder value rather than long-term sustainability is hard for publicly traded companies to avoid, Ohlsson says. "What is good for our customers is also good for us in the long run. We are not on the stock exchange, so we can act long term," he adds.
A number of startups are hoping to harness the power of ocean waves to generate clean, renewable energy. Carnegie Wave Energy of Australia uses undersea buoys to power a water pump, generating high-pressure water to power an onshore turbine. "The technology is simple, submerged, and scaleable," writes Scott Cooney.
What do Disney, the Vatican and Chevrolet have in common? They've all learned the hard way that carbon-offsetting claims are only as good as the specific projects used to offset emissions. "Companies should investigate what they're buying ... lest they share the fate [of] those accused of 'dodgy' offsetting," warns Jane Burston.
A majority of multinational companies have accounted for climate change in their business plans, according to a report from the Carbon Disclosure Project. "Energy costs represent a significant component of operational spend and we are seeing the management of carbon increasingly move into companies' core business strategies," says Paul Simpson, CEO of the Carbon Disclosure Project.
Chinese solar company JinkoSolar came under fire for its toxic-waste dumping practices just as it announced a sponsorship deal with the San Francisco 49ers. The case highlights the risks involved for brands that seek to burnish green credentials through tie-ins with clean-tech firms, writes Ucilia Wang. "[O]rganizations looking to utilize green marketing by associating with greentech companies, need to both do their homework and tread carefully," she writes.