Switching to sustainable purchasing can start with the restroom, which can act as a testing ground for your company's sustainability approach, said Michael Kapalko, sustainability marketing manager at SCA Tissue North America, in a recent GreenBiz.com webcast. Once you set upon a green approach to your restoom, communication with suppliers, employees and customers is essential, writes SmartBrief on Sustainability editor James daSilva.
Much triple-bottom-line thinking focuses on pursuing eureka moments, but the truth is that most eco-innovation is incremental, writes SmartBrief's James daSilva. Companies such as Bayer, Honeywell and DuPont are focusing on finding new efficiencies that might not look like much individually but add up to significant savings. "[W]hile these gains alone won't be enough, they might be among the small steps needed for a larger cultural and industrial shift," DaSilva writes.
Chinese solar company JinkoSolar came under fire for its toxic-waste dumping practices just as it announced a sponsorship deal with the San Francisco 49ers. The case highlights the risks involved for brands that seek to burnish green credentials through tie-ins with clean-tech firms, writes Ucilia Wang. "[O]rganizations looking to utilize green marketing by associating with greentech companies, need to both do their homework and tread carefully," she writes.
A number of startups are hoping to harness the power of ocean waves to generate clean, renewable energy. Carnegie Wave Energy of Australia uses undersea buoys to power a water pump, generating high-pressure water to power an onshore turbine. "The technology is simple, submerged, and scaleable," writes Scott Cooney.
What do Disney, the Vatican and Chevrolet have in common? They've all learned the hard way that carbon-offsetting claims are only as good as the specific projects used to offset emissions. "Companies should investigate what they're buying ... lest they share the fate [of] those accused of 'dodgy' offsetting," warns Jane Burston.