Swedish furniture giant Ikea has pledged to spend $62 million to help famine victims in a Kenyan refugee camp. That generosity raises questions about how to distribute and use the money, writes Zahid Torres-Rahman, who offers five ways corporate donors can learn to be more effective. "How can some of Ikea's money be used to build longer-term livelihoods, long after the current media attention has faded?" Torres-Rahman asks.

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