9/23/2011

Publishers looking to target consumers on mobile sites say that the persistent problem with the medium is that there is not enough demand to fill the growing supply of ad opportunities. Slate Group vice president for business development Brendan Monaghan said, "Mobile is still so early in development and at Slate we are still trying to figure out a way to capture readers on mobile. We are not quite there yet with monetization."

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Mobile Marketer

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