Text messaging is still an important mobile commerce platform and new methods of engagement can even serve to complement newer forms of mobile outreach, according to David Geipel, co-founder of mobile technology and services firm QWASI. "As brands deploy apps and mobile websites, SMS becomes even more important to drive customers back to the apps or newly designed and updated mobile websites," says Geipel, who will be speaking at Internet Retailer's Mobile Commerce Forum 2011.

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