About one-fourth of colleges use Facebook to find out information about applicants -- up from 6% the year before, according to a recent survey by Kaplan Test Prep. Admissions personnel also use Google to search for students, and 12% say online searches turned up information that could hurt an applicant's chances of admission. Purvi S. Mody, co-owner of an educational consulting firm, recommends students search for themselves and pay attention to the information they -- or others -- post online to maintain a positive online image.

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