9/2/2011

Consumers are generally upbeat about Twitter's Promoted Tweet service, which lets brands pay to insert messages into users' Twitter streams, according to a Lab42 survey. About 11% of users said they found the tweets "annoying," but about a quarter said they had received tweets relevant to their interests. About a fifth of Twitter users said they had received discounts, and a similar number said they had discovered brands through the program; 14% said they had retweeted a promoted message.

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