Toys R Us set out to prove its survival skills in the face of stiff competition from discounter Wal-Mart and online giant Amazon, with an aggressive store-remodel plan, hard-won exclusives on new toys and beefed-up online retail offerings. CEO Gerald Storch, who left a VP post at Target to head the toy chain in 2006, leads the turnaround. "We have a saying here, 'We play to win.' We're not playing defense. We're playing offense."

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