Wendy's launched online marketing and debuted a new national TV spot for its Hot n' Juicy Cheeseburgers this week, ahead of the Oct. 3 national rollout of the new product. Adding the sandwich to the menu in test markets boosted unit sales by 2% to 3%, the company said, more than making up for operators' $20,000-per-store investments in bun toasters and grill enhancements.

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