The best way young job seekers can find work is by making contacts and building relationships, says Ryan Allis, CEO of iContact. He suggests using social media not just to "friend" a possible mentor but to make initial contact and ask advice. "Students should be spending at least 20% of their time in college building relationships. ... I'd rather hire someone with a 3.5 GPA that I know well than someone with a 3.8 I've never met," he says.