Only about one in 10 companies has a formal strategy for its sales department's use of social media, despite the engagement opportunities presented by social sites, according to a recent report by the Altimeter Group. Getting the sales team involved is essential for spreading the word about your brand and creating a sales pipeline, writes Koka Sexton. "[I]t's being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention," he writes.

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