A report from Altimeter suggests that many companies still have their work cut out for them when it comes to implementing social media strategies, David Armano writes. Companies need careful plans in place to handle social media challenges and to coordinate social media activity across divisions, Armano writes. "If you consider your organization to be advanced in leveraging social media for business but have not provided education, guidelines or rules of engagement for your employees, then you may not be as advanced as you think," he writes.

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