Jennifer Wilson offers four strategies for advisers to make the most of their LinkedIn profiles. Dedicate a little time each day to following your contacts, join groups as a way to connect with new people, create a brand and take advantage of the site to do professional research on others, she writes. PFP/PFS members can join the AICPA's PFP LinkedIn group to connect with fellow financial planners. The AICPA also has a general membership LinkedIn group.

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